The 2024 MTV Video Music Awards aren’t just about star-studded performances and jaw-dropping awards. Imagine this: shopping for those dazzling red carpet looks in real-time, directly from your TV or streaming device!
Retailers and media giants are colliding to make this a trend-setting event. **Paramount Global** has teamed up with **Shopsense AI** to completely transform how you engage with fashion during the VMAs.
Hosted by the incredible **Megan Thee Stallion**, this year’s VMAs will broadcast live on September 11 from 8 pm ET/PT to 11 pm ET/PT, with a pre-show kicking off at 6:30 pm ET/PT. You can catch all the glittering action on **Paramount+**, **Sling TV**, **DirecTV Stream**, **Philo**, **fuboTV**, and **Hulu + Live TV**.
But that’s not all. The true game-changer this year is the debut of the **Shopsense AI Lens**. This groundbreaking technology enables real-time shopping of those glamorous red carpet looks. Using advanced AI, Shopsense identifies exact product matches or suggests similar items the moment they appear on screen. And guess what? It’s compatible with both linear TV and streaming, ensuring an uninterrupted and seamless shopping experience.
Get ready for an advertising bonanza with an impressive lineup of 30 top-tier advertisers, including **Burger King**, **Doritos**, and **Pepsi**. These industry heavyweights aren’t just adding to the buzz—they’re redefining how brands connect with audiences. Besides, eight marketing partners and bespoke influencer deals promise to keep you glued to your screens.
Brands are capitalizing on the VMA spotlight for extensive advertising and brand integration. Custom campaigns and branded content from multiple brands will be seamlessly woven into the event, offering viewers a multifaceted sensory feast from fashion to food.
Notably, **Bacardí Rum** has teamed up with **Paramount Brand Studio** for a show-stopping performance by none other than **Camila Cabello**. **Burger King** is turning heads with their Frozen Pink Lemonade collaboration featuring **Sean Paul** and dance duo **Les Twins**. And let’s not forget **Doritos**, which not only sponsors the Extended Play Stage but also engages fans in a unique co-viewing experience.
So, why should you care?
The synergy between **Paramount Global** and **Shopsense AI** isn’t just about glitzy tech. It’s about revolutionizing viewer engagement and opening new avenues for retail and brand marketing. Real-time shopping during major live events could mark the dawn of a new era in consumer behavior and advertising strategies. More interactive and engaging experiences for consumers? Check. More effective marketing opportunities for brands? Absolutely.
Stay tuned to **Market Monitors** for more updates on this and other game-changing trends. Remember, while we’re always wary of authority, our collective intelligence will guide us to seize these incredible opportunities.
